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Twitter Hires NBCUniversal Executive Joe Benarroch

joe benarroch smiling
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  • Ongoing leadership reshuffle led by Elon Musk.
  • Benarroch primary role at Twitter.
  • Resignation of head of trust and safety.

SAN FRANCISCO – In the midst of ongoing leadership changes orchestrated by Elon Musk, Twitter has announced the appointment of Joe Benarroch, a former senior executive at NBCUniversal, to its team. Benarroch will assume the role of focusing on business operations and will begin his position on Monday.

This move follows the recent appointment of Linda Yaccarino, previously head of advertising at NBCUniversal, as Twitter’s new chief executive. Yaccarino’s appointment is set to replace Musk, who will maintain close involvement with the company.

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Joe Benarroch has already updated his LinkedIn profile, indicating that his base of operations will be Twitter’s New York office. He expressed his enthusiasm for joining Twitter by posting an announcement that stated,

“I am looking forward to bringing my experience to Twitter and to working with the entire team to build Twitter 2.0 together.”

 

On Twitter, Linda Yaccarino warmly welcomed Benarroch, saying,

“Welcome to the flock @benarroch_joe! From one bird to the next.”

https://twitter.com/lindayacc/status/1665390469591728128?s=20

Benarroch’s previous role was as the executive vice president for communications, advertising, and partnerships at NBCUniversal. He also boasts prior experience at social media giant Facebook.

See also  Elon Musk Replaces Twitter’s Blue Bird Logo with X

In related news, Twitter’s second head of trust and safety under Elon Musk’s ownership, Ella Irwin, recently resigned. Irwin took over the position after the departure of former head Yoel Roth in November 2022, shortly after Musk assumed control of the company.

The head of trust and safety plays a crucial role in content moderation, an area that has faced scrutiny since Musk’s acquisition of Twitter. The reasons for Irwin’s resignation remain unclear; however, it coincided with a public criticism from Musk regarding a content moderation decision made by Twitter.

Since acquiring Twitter for $44 billion, Elon Musk has faced pressure to find a new leader for the platform, allowing him to refocus his attention on his other businesses, including electric carmaker Tesla and rocket firm SpaceX. Last month, Musk announced Linda Yaccarino as Twitter’s new CEO. She is expected to assume her role in six weeks and will oversee the platform’s business operations. Musk will remain involved as executive chairman and chief technology officer.

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The appointment of Joe Benarroch and the ongoing changes within Twitter’s leadership reflect the platform’s efforts to reposition itself and address various challenges under Musk’s ownership.

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Elon Musk Unveils Evolution of Twitter X: A Giant Leap Towards an ‘Everything’ App

Elon's face on the new twitter logo
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In a groundbreaking move, Elon Musk, the visionary CEO of Tesla and SpaceX, continues to reshape the landscape of social media with his ambitious overhaul of Twitter into an all-encompassing ‘Everything’ app. The latest developments reveal an evolution that could potentially revolutionize how users engage on the platform.

One of the most noticeable changes is the replacement of Twitter’s iconic blue bird logo with a simple yet powerful ‘X.’ This X, as Musk emphasises, stands for ‘Everything,’ signaling a profound shift in Twitter’s purpose and capabilities.

To reinforce the transformation, twitter.com is transitioning to the domain x.com, a move that underscores Musk’s commitment to reshaping the platform. The announcement also implies that the old Twitter logo is to be “blowtorched” in favor of the fresh, X-themed design.

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The new features extend beyond aesthetics, promising enhanced functionality and personalisation for users. The introduction of personalised bookmarks with search capabilities allows users to organize their interests and access relevant content more efficiently. Additionally, Musk envisions weekly email updates based on users’ bookmarks, ensuring that they never miss essential updates.

Elon Musk’s innovative approach aims to bridge the gap between content creators and consumers. With the new ad revenue sharing model, creators have the opportunity to earn from ads displayed when others view their profiles. This unique system enables creators to monetise their content without relying solely on millions of views or subscriptions.

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The dynamic entrepreneur is also contemplating a linguistic shift, proposing to rename ‘Followers’ to ‘Viewers.’ This change not only reflects Musk’s playful spirit but also hints at Twitter X’s potential to morph into a platform that transcends conventional social media categorisations.

However, some regions, like Brazil, appear to be missing from the list of over 100 countries eligible for ad revenue sharing. Musk’s motives behind this exclusion remain unclear, while Twitter’s growing popularity in Nigeria becomes evident as the country secures a spot on the list.

elon must twitter timeline

Elon Musk’s relentless pursuit of innovation has not come without challenges. His frustration during takeover negotiations, where he highlighted the need for a shared language between executives and technical coders, foreshadowed Twitter’s rapid and dynamic evolution.

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With these bold strides, Twitter seems poised to transcend the traditional concept of “mini-blogging” and transform into a platform that bridges the gap between the terrestrial and celestial realms an approach clearly inspired by Musk’s space exploration venture, SpaceX.

As the metamorphosis of Twitter X unfolds, the tech world watches in anticipation, wondering what surprises Musk’s brilliant mind will unveil next. Whether these changes will propel Twitter into a new era of social media remains to be seen, but one thing is certain: Elon Musk’s vision for an ‘Everything’ app is propelling the platform into uncharted territory.

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Elon Musk Replaces Twitter’s Blue Bird Logo with X

New Twitter logo X
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San Francisco, July 24 – In a significant move, billionaire entrepreneur Elon Musk has revealed a fresh look for the popular social media platform, Twitter. The new logo, a simple white ‘X’ on a black background, was unveiled through a tweet by Twitter’s CEO, Linda Yaccarino, who wrote, “X is here! Let’s do this.” The logo was also projected on the company’s offices in San Francisco, according to Reuters.

Elon Musk, who acquired Twitter for a staggering $44 billion last year, has been making waves with his ambitious plans for the platform. In a series of posts on his Twitter account, he announced his intention to replace the iconic blue bird logo globally, and the transition is expected to be completed by Monday.

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“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” tweeted Musk, hinting at more changes to come.

Since the announcement, both Linda Yaccarino and Elon Musk’s Twitter handles have prominently featured the new ‘X’ logo, creating a sense of anticipation among users. However, the familiar blue bird logo still remains visible across the platform, causing mixed reactions from the Twitterverse.

The hashtag “#GoodbyeTwitter” quickly started trending on the platform, with many users expressing nostalgia for the old logo and voicing their disapproval of the new design. While some appreciated the fresh look, others felt that the beloved blue bird symbolized Twitter’s essence and should not be discarded.

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Twitter’s transformation under Musk’s ownership has been closely watched by the public and the tech industry alike. His bold moves and innovative approach have already led to several changes in the platform’s features and user experience.

As users anxiously await the complete global rollout of the ‘X’ logo, it remains to be seen how the new symbol will impact Twitter’s identity and how it will be embraced by its massive user base.

In the coming days, the social media landscape is likely to witness further discussions, debates, and reactions as the world bids farewell to the iconic blue bird and embraces the era of ‘X’ on Twitter.

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EU considers mandatory ban on high-risk 5G suppliers, including Huawei

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Brussels is reportedly considering a mandatory ban on member states utilizing companies deemed to pose security risks in their 5G networks, particularly Chinese telecommunications giant Huawei.

Concerns have arisen in the European Union (EU) that some national governments are hesitating to take action on this issue, according to officials familiar with the discussions.

Despite Brussels’ recommendations to exclude high-risk vendors from technology investments, only a third of EU countries have implemented bans on Huawei in critical parts of their 5G communications.

EU Internal Market Commissioner Thierry Breton expressed dissatisfaction with this low number, stating that it exposed the collective security of the union.

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The recommendations, which were unanimously agreed upon by member states in 2020, included certification requirements and the diversification of suppliers. However, they fell short of a complete ban.

Should member states, including Germany, continue to delay, the EU may introduce a mandatory prohibition on companies deemed security risks, such as Huawei.

The European Commission declined to comment on the matter, but it is scheduled to provide a progress report on the implementation of the recommendations across the bloc in the coming week.

Nevertheless, the introduction of new rules mandating a ban is unlikely to occur before the current European Commission’s five-year term ends in 2024. Such legislation requires the support of both the European Parliament and member states, a process that demands considerable time.

See also  Elon Musk Replaces Twitter’s Blue Bird Logo with X

Huawei has expressed its opposition to the politicization of cybersecurity evaluation and emphasized the importance of adhering to technological standards and conducting proper evaluations.

The company contends that excluding specific suppliers without appropriate technological assessments violates the principles of fairness, non-discrimination, as well as EU laws and regulations.

Washington has previously accused Huawei of being a criminal enterprise involved in intellectual property theft from US companies, violating sanctions against North Korea, and providing false statements to the FBI. The US government has urged its allies to prohibit the use of Huawei in their critical communications infrastructure.

Officials knowledgeable about the discussions in Brussels have warned of the risks associated with long-term dependencies on China. They draw parallels to the bloc’s previous dependence on Russian energy supplies before the conflict in Ukraine.

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As concerns about technological reliance on China, trade practices, and human rights records grow within the EU, some European nations, including Portugal, are reevaluating their dependence on Chinese companies in critical telecommunications infrastructure.

Denmark, Sweden, Estonia, Latvia, Lithuania, and the UK have already implemented bans on Huawei in their 5G networks.

EU leaders are now emphasizing the urgency of taking action to avoid creating major vulnerabilities that could be difficult to reverse in the future, while also reducing or eliminating dependencies that may be exploited against the EU’s interests.

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