In a groundbreaking move, Elon Musk, the visionary CEO of Tesla and SpaceX, continues to reshape the landscape of social media with his ambitious overhaul of Twitter into an all-encompassing ‘Everything’ app. The latest developments reveal an evolution that could potentially revolutionize how users engage on the platform.

One of the most noticeable changes is the replacement of Twitter’s iconic blue bird logo with a simple yet powerful ‘X.’ This X, as Musk emphasises, stands for ‘Everything,’ signaling a profound shift in Twitter’s purpose and capabilities.

To reinforce the transformation, twitter.com is transitioning to the domain x.com, a move that underscores Musk’s commitment to reshaping the platform. The announcement also implies that the old Twitter logo is to be “blowtorched” in favor of the fresh, X-themed design.

The new features extend beyond aesthetics, promising enhanced functionality and personalisation for users. The introduction of personalised bookmarks with search capabilities allows users to organize their interests and access relevant content more efficiently. Additionally, Musk envisions weekly email updates based on users’ bookmarks, ensuring that they never miss essential updates.

Elon Musk’s innovative approach aims to bridge the gap between content creators and consumers. With the new ad revenue sharing model, creators have the opportunity to earn from ads displayed when others view their profiles. This unique system enables creators to monetise their content without relying solely on millions of views or subscriptions.

The dynamic entrepreneur is also contemplating a linguistic shift, proposing to rename ‘Followers’ to ‘Viewers.’ This change not only reflects Musk’s playful spirit but also hints at Twitter X’s potential to morph into a platform that transcends conventional social media categorisations.

However, some regions, like Brazil, appear to be missing from the list of over 100 countries eligible for ad revenue sharing. Musk’s motives behind this exclusion remain unclear, while Twitter’s growing popularity in Nigeria becomes evident as the country secures a spot on the list.

Elon Musk’s relentless pursuit of innovation has not come without challenges. His frustration during takeover negotiations, where he highlighted the need for a shared language between executives and technical coders, foreshadowed Twitter’s rapid and dynamic evolution.

With these bold strides, Twitter seems poised to transcend the traditional concept of “mini-blogging” and transform into a platform that bridges the gap between the terrestrial and celestial realms an approach clearly inspired by Musk’s space exploration venture, SpaceX.

As the metamorphosis of Twitter X unfolds, the tech world watches in anticipation, wondering what surprises Musk’s brilliant mind will unveil next. Whether these changes will propel Twitter into a new era of social media remains to be seen, but one thing is certain: Elon Musk’s vision for an ‘Everything’ app is propelling the platform into uncharted territory.

Brussels is reportedly considering a mandatory ban on member states utilizing companies deemed to pose security risks in their 5G networks, particularly Chinese telecommunications giant Huawei.

Concerns have arisen in the European Union (EU) that some national governments are hesitating to take action on this issue, according to officials familiar with the discussions.

Despite Brussels’ recommendations to exclude high-risk vendors from technology investments, only a third of EU countries have implemented bans on Huawei in critical parts of their 5G communications.

EU Internal Market Commissioner Thierry Breton expressed dissatisfaction with this low number, stating that it exposed the collective security of the union.

The recommendations, which were unanimously agreed upon by member states in 2020, included certification requirements and the diversification of suppliers. However, they fell short of a complete ban.

Should member states, including Germany, continue to delay, the EU may introduce a mandatory prohibition on companies deemed security risks, such as Huawei.

The European Commission declined to comment on the matter, but it is scheduled to provide a progress report on the implementation of the recommendations across the bloc in the coming week.

Nevertheless, the introduction of new rules mandating a ban is unlikely to occur before the current European Commission’s five-year term ends in 2024. Such legislation requires the support of both the European Parliament and member states, a process that demands considerable time.

Huawei has expressed its opposition to the politicization of cybersecurity evaluation and emphasized the importance of adhering to technological standards and conducting proper evaluations.

The company contends that excluding specific suppliers without appropriate technological assessments violates the principles of fairness, non-discrimination, as well as EU laws and regulations.

Washington has previously accused Huawei of being a criminal enterprise involved in intellectual property theft from US companies, violating sanctions against North Korea, and providing false statements to the FBI. The US government has urged its allies to prohibit the use of Huawei in their critical communications infrastructure.

Officials knowledgeable about the discussions in Brussels have warned of the risks associated with long-term dependencies on China. They draw parallels to the bloc’s previous dependence on Russian energy supplies before the conflict in Ukraine.

As concerns about technological reliance on China, trade practices, and human rights records grow within the EU, some European nations, including Portugal, are reevaluating their dependence on Chinese companies in critical telecommunications infrastructure.

Denmark, Sweden, Estonia, Latvia, Lithuania, and the UK have already implemented bans on Huawei in their 5G networks.

EU leaders are now emphasizing the urgency of taking action to avoid creating major vulnerabilities that could be difficult to reverse in the future, while also reducing or eliminating dependencies that may be exploited against the EU’s interests.

SAN FRANCISCO – Linda Yaccarino, the former head of advertising at media giant NBCUniversal, has officially assumed the position of CEO at Twitter, replacing Elon Musk earlier than anticipated. Yaccarino wasted no time in updating her LinkedIn profile to reflect her new role at the troubled social media firm.

Elon Musk, the owner of Twitter, has stated his intention to remain involved with the company despite stepping down from the CEO position. The transition in leadership comes as Twitter faces ongoing challenges to refocus its attention and improve profitability.

In addition to Yaccarino’s appointment, Twitter has also welcomed Joe Benarroch, another senior executive from NBCUniversal, who joins the platform to oversee business operations. Benarroch, previously the executive vice president for communications, advertising, and partnerships at NBCUniversal, brings a wealth of experience to his new role.

“I am looking forward to bringing my experience to Twitter and working with the entire team to build Twitter 2.0 together,” Benarroch announced on Twitter, expressing his enthusiasm for the new opportunity.

Yaccarino also took to Twitter to welcome Benarroch, stating, “Welcome to the flock @benarroch_joe! From one bird to the next.”

Elon Musk’s acquisition of Twitter for $44 billion and subsequent assumption of the CEO role had put pressure on him to find a suitable replacement to lead the company. With the appointment of Yaccarino and the hiring of Benarroch, Musk aims to streamline his responsibilities and allocate more attention to his other ventures, such as electric carmaker Tesla and rocket firm SpaceX.

Yaccarino’s tenure as Twitter CEO officially began on June 5, overseeing the platform’s business operations. The appointment occurred several weeks earlier than initially announced by Musk. As the world’s richest man, Musk intends to remain involved in the company as executive chairman and chief technology officer.

Twitter’s recent hiring moves and leadership transition aim to address the platform’s financial challenges and navigate the complex landscape of content moderation, an area that has come under scrutiny since Musk’s acquisition. The company continues its efforts to refine its focus and improve user experience while retaining Musk’s strategic guidance in an evolving digital landscape.

As Twitter enters a new chapter under Yaccarino’s leadership, the industry and its user base will closely watch how the company charts its course and responds to the ever-changing social media landscape.